Wednesday, June 24, 2015

Griffith Business School graduate secures the role of brand manager

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in business management and marketing.

She recalls how she had one eye on her future career while studying for her degree at Griffith University.

“From an early stage I started thinking about how I could make the most of my university experience, ensuring I gained as much work experience as possible,” she says.

Griffith University Business School
From an early stage Brooke Santurini started thinking about how she could make the most of her university experience. (Photo credit: Griffith University)
The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive – Australia Marketing for Gold Coast Tourism within a year of graduating.

Brooke has stayed connected with Griffith Business School where she is now a mentor to final-year students of marketing, tourism and event management.

“I encourage them to be proactive and to get out there and get work experience. Don’t expect it to come to you.

“It’s important to embrace opportunity, whether it’s your dream role or not, because one role very often leads to another.

“Taking part in work experience opportunities, studying hard for high marks and using the amazing careers guidance available at Griffith all assisted in building my knowledge and confidence and helped set up my life and career.

“I’m prepared to take advice on board at all times. We are continually learning and trying new things. Don’t pretend to know everything as you are not expected to.”

Department of Marketing at Griffith Business School

The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs. Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It’s about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.

Griffith Business School Master of Marketing

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Program: Master of Marketing
Location: Nathan Campus, Brisbane, Queensland
Semester intake: February, July, Summer (Nov/Dec)
Duration: 1 – 1.5 years

To be eligible for admission, a student must hold a related bachelor degree (or equivalent) from a recognised university (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

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